... or, Data Modeling in the Age of Social Networks.
We're now building systems that collect data on every aspect of someone's life: Not just their name and address, but their gender(s), family, relationships, movements, preferences...
And all of the assumptions we make about people in these models are probably wrong. What's a "name"? What's a "family"? What's a "relationship"? How do we model the vast complex reality of human life in a data system... and do so ethically, legally, and with an eye to the realities of how people live?
We'll talk about the range of issues this brings up, from basic low-level schema issues through user experience concerns, as well as touching on ethical, legal, and regulatory compliance issues in collecting this sort of data.